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Hotel Frank

When renowned designer Thomas Schoos drew up plans to transform the Maxwell Hotel into Hotel Frank, he had one goal in mind: "It's had to be completely different than anything out there," he says. "So many hotels are just so big and tacky!"

He explains that the intimate feel of a smaller building with stylish designs and a unique decor creates a memorable experience for guests. "Nowadays, the perception of luxury is that things have to be large and obnoxious, which is unfortunate because you lose that personal touch," says Schoos.

Meticulously designing every aspect of each room, Schoos worked tirelessly to ensure his vision came to life in time for its highly anticipated March opening. "I started with the houndstooth carpeting," he recalls. "It's a very European look used for well-tailored suites that I thought would be a great way to start."

In order to properly complement the foundation, Schoos added two understated cocktail tables in lieu of nightstands, sleek mini-bars fully integrated into ottomans, hand-blown glass chandeliers and a swiveling flat-screen television situated on a floor-to-ceiling pole in the middle of each deluxe room.

"A cleverly designed hotel is a lot better than something that just takes up space," says Schoos. "So that's exactly what we designed here and are really excited to offer."

by David Breitman

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