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Hotel Frank’s New Rooms are Anything but Standard
When renowned designer Thomas Schoos drew
up plans for the brand new Hotel Frank he had
one goal in mind: “It had to be completely different
than anything out there,” he says. “So many hotels
are just so big and tacky.”
He explains that the intimate feel of a smaller
building with stylish designs and unique décor creates
a memorable experience for guests. “Nowadays the
perception of luxury is that things have to be large
and obnoxious, which is unfortunate because you
lose that personal touch,” says Schoos.
In order to create the distinctive design he dreamed
of, Schoos integrated classical elements of San
Francisco style with contemporary ornamentation.
Meticulously designing every aspect of each room,
Schoos worked tirelessly to ensure his vision came
to life. “I started with the houndstooth carpeting,” he
recalls. “It’s a very European look used for well-tailored
suits that I thought would be a great staple for the
room. It’s really different, but it turned out to be a
great way to start.”
Once the fashionable foundation set the tone,
Schoos began adding a little bit of flair and a whole
lot of flash to the project.
Noting that the last thing he wanted was a drab room,
Schoos created an emerald green headboard with soft
oak lining for a bold infusion of color. “Once we had that
done our vision really started to come together.”
Next to the eye-catching bed, Schoos placed
two understated cocktail tables in lieu of nightstands
for an urbane feel. Additionally the room features a
sleek mini-bar fully integrated into an ottoman for
after-hours fun.
Above the bold furniture hangs a hand-blown
glass chandelier selected to provide a modern feel to
a timeless piece. “Lamps are boring,” says Schoos.
I love the idea of putting something as elegant as a
chandelier in every single room.”
While the artistic light fixtures, emerald headboards
and cocktail tables are impressive, the coup des grace
is a swiveling flat-screen television situated on a floorto-
ceiling pole in the middle of the room. “It opens up
the entire space and looks great,” says Schoos. He
adds that the back of the television has a large mirror
on it “in case you want to have it pointed at your bed
for whatever reason.”
An admitted detractor of most art, Schoos aimed
to accessorize the walls surrounding the pole with
something reflective of San Francisco culture and
his creative vision. “Instead of one stupid little flower
pot in a boring frame we put pictures of actual people
from San Francisco up,” he says. “They’re off-center
and really different. It’s something people can actually
relate to here.”
Tying the room together with an emphatic
exclamation point of style, the art perfectly compliments
each room and creates a sense of modern elegance
to an intimate feel. “I would never want to stay in
some huge hotel with fat ass statues and ugly art,”
says Schoos. “A cleverly designed hotel is a lot better
than something that just takes up space, so that’s
exactly what we designed here and are really excited
to offer.
- David Breitman - 944 Magazine
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