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The Maxwell Hotel Grand Opening: Currently operating as The Maxwell Hotel and will debut as Hotel Frank in Fall 2008 Description: Bold and unmistakable, Hotel Frank invites guests to dare to be different, relax and feel free to be themselves. This sense of freedom and unabashed "frankness" is expressed throughout the hotel's fashion-forward design. At Hotel Frank, "time-less" is boldly redefined. Here, the changing styles that have influenced San Francisco through the ages are artfully synthesized into a contemporary, eclectic homage to stylistic change. A distinctive, classic and eye-catching houndstooth pattern prevails throughout the hotel, setting the black and white stage for punches of sleek emerald green and stylish furnishings. Iconic nods to the inspiration of artful design through the decades can be seen throughout the hotel - from the sumptuous, turn-of-the-century Beaux Art classicism, to the tailored lines of 40's Art Deco. From retro mod 60's chic, to hip, new millennium styling, Hotel Frank comes alive with a harmonious blend of ageless and up-to-the-minute shapes, textures, and colors. Location & Contact Info: 386 Geary Street San Francisco, CA 94102 415.986.2000 www.maxwellhotel.com Located just steps away from the energy of fashionable Union Square, the options are endless: from first-class shopping to world-renowned dining, from award-winning theater to a bustling arts district… even a ride on a classic cable car. Guestrooms: 153 Guestrooms Including: 2 Penthouse Suites 28 Junior Suites 23 Executive Rooms Hotel Frank's uptown-city guestrooms exude a tailored look with a striking palette of black, white and emerald green. Ubiquitous houndstooth-patterned custom carpet, elongated emerald green headboards in crocodile-patterned leather and sleek white leather couches set a bold stage for hand-blown smoke glass bubbles of light that dangle over the bedside and vintage 1930s artwork showcased by ornate brass framing. Stylish bathrooms outfitted in floor-to-ceiling carrera marble offer a quiet refuge where relaxing modernism meets sleek-styled efficiency. Guestrooms feature amenities such as a pillow bar, signature robes, in-room safes, honor bars, 32" flat screen televisions, iPod docking stations, and more. Bold Amenities: Let's Be Frank: Hotel Frank knows what is important to guests - concierge, valet parking, complimentary high-speed wireless Internet access throughout, flavor-filled honor bars, same-day dry cleaning, 24-hour business center, turndown service, express check-out, and concierge service. Max's on the Square, a San Francisco classic, serves delicious New York deli fare and provides room service. History: Constructed in 1908, this building has functioned as a hotel for a century, going through several name changes, from The Fielding to The Raphael. It was renamed The Maxwell Hotel in 1997. A decade later, Personality Hotels purchased the hotel in 2007. In Fall 2008, The Maxwell Hotel will transform into Hotel Frank and celebrate its 100-year anniversary... the perfect time for a daring new look. Meeting Space: Stylish conference and catering facilities are available for up to 75 people. 2008 Rates: Guestrooms: $169 - $399 Junior Suites: $209 - $469 Penthouse Suites: $499 - $1200 Press Contact: Kelly Chamberlin Chamberlin Pubic Relations 415.336.4332 kelly@chamberlinpr.com