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York Hotel Grand Opening: Currently operating as York Hotel and will debut as Hotel Vertigo in Fall 2008. Description: Hotel Vertigo is a modern twist on a familiar favorite - a landmark redux. The hotel is the site of the Empire Hotel made famous in Alfred Hitchcock's Vertigo. Weaving the inimitable eccentricity, style, and playfulness of San Francisco, Hotel Vertigo is a sophisticated, multi-sensory escape that appeals to many points of view. Its playful, eclectic design invites guests to renew their sense of wonder and imagination by shifting their perspective slightly askew - to get caught in the whirl of hip and lighthearted style, fun and at-your-whim service. The look is history re-imagined - stylistic elements of the past beautifully play-off modern design. Reminiscent of a fashionable San Francisco pied-à-terre, a mix of vibrant colors and eclectic furnishings infuse this hip, yet elegant space. In the lobby, a mélange of rich red, burgundy, and bright orange pops against the extremes of white and dark furnishings and wood. A life-size collection of ceramic animals peering out from the windows are reminiscent of a menagerie in the window of a European cottage. In the evening, the lobby is transformed into an inviting San Francisco social hub centered around celebrity chef Tyler Florence's Bar Florence, opening Fall 2008. Salon-style seating invites intimate groups to gather and share the latest news over cocktails and shared plates. Location & Contact Info: 940 Sutter Street San Francisco CA 94109 415.885.6800 www.personalityhotels.com A neighborhood gem, Hotel Vertigo offers the best of both worlds - ideally nestled in a charming residential pocket of lower Nob Hill just off bustling Union Square and the downtown theater district. Turn right to experience Nob Hill's impressive architectural beauties and gorgeous city views, or head left for the world-class shopping, theaters, art galleries, renowned restaurants and the nightlife of Union Square. Interior Designer: Hotel Vertigo is designed by award-winning, LA-based Thomas Schoos Design, Inc., renowned for the innovative interior design of Huntley Hotel and O-Bar, Koi, Table 8 and Tao restaurants Guestrooms: 97 Guestrooms including nine suites Delightful surprises await in the guestroom. Upon entering, guests are greeted by a warm tangerine glow seeping through sheer orange curtains. Reflecting a mix of classic French style and chic metropolitan city life, every element of Hotel Vertigo's design ignites the imagination. Bathed in a playful palette of bright white, striking orange and French aubergine, guestrooms boast playful surprises such as European porcelain white horse head bedside lamps and custom wing back chairs in vibrant orange glossy leather stitched with the word "Vertigo" on the seat. The rooms contain one nod to Hitchcock's masterpiece - wall art that is a contemporary play off the 'swirl' symbol in the movie, leaving only those most familiar with Vertigo with the satisfaction of making the subtle connection. Striking white and orange 400 thread count Italian linens, accentuated by white tufted-leather headboards add a clean streamlined look. Bathrooms are stylishly outfitted in creamy white crocodile-patterned tiles, custom, dark walnut vanities with porcelain over-mount sinks and designer chrome fixtures, and oversized rain showerheads. All guestrooms feature 36" flat screen televisions with satellite service, IPod docking stations, in-room movies, robes and slippers, honor bars, in-room safes, and more. Bar Florence: Prominent chef, television celebrity and acclaimed author Tyler Florence will open his first-ever restaurant, Bar Florence, in Hotel Vertigo in Fall 2008. The restaurant will be open for breakfast, lunch and dinner and will provide 24-hour room service. Florence's culinary expertise, complemented by his personable style and charisma, has lead to an extremely successful career for more than a decade. Named the "Sexiest Chef Alive" by People magazine, prominent chef, television celebrity and acclaimed author Florence is the star of three Food Network television programs including How to Boil Water, Food 911 and Tyler's Ultimate. Florence is the author of three cookbooks - Tyler Florence's Real Kitchen, Eat This Book: Cooking with Global Fresh Flavors and Tyler's Ultimate. Amenities: Business Center, fitness room, complimentary wireless Internet throughout the hotel, concierge services, valet parking, same-day dry cleaning, turn-down service, room service, overnight shoe shine, daily newspaper delivery and complimentary morning beverages in lobby and express breakfast. 2008 Rates: Guestrooms: $169 - $399 Suites: $350 - $495 Press Contact: Kelly Chamberlin Chamberlin Pubic Relations 415.336.4332 kelly@chamberlinpr.com