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san francisco | silver scream.

been a shut-in lately? sometimes you have to let go hitchcock style. get ready for your close-up at the new hotel vertigo.

whether you're vying for an oscar or an extra-dry martini at the sexed up hotel bar, you'll be trend-spotting nonstop. the look? a meshing of hermes-like orange and crisp white is brought to you by scene-boy thomas schoos (behind koi, TAO and O-bar). and you'll be greeted at the 102-room hotel like a silverscreen kitten, but don't expect things to stay subdued. scenes from vertigo flicker on the lobby walls, and the eponymous film is on view 24-seven in your room. not in the movie mood? hitchcock's topsy-turvy abounds with artistic swirls on the walls, vibrant orange wing-back chairs and character-themed suites. (the mysterious suite no. 13 has 13 discreet nods to al's genius.) maxed out on dizziness? tyler florence just might come to your rescue with his first ever resto: bar florence.

you've always wanted to see stars. hotel vertigo. 940 sutter street. between leavenworth and hyde. 415.885.6800. www.hotelvertigosf.com

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