January 8, 2008

Media Contact:
Kelly Chamberlin
Chamberlin Public Relations
415.336.4332
kelly@chamberlinpr.com

STAYING AHEAD OF THE PACK

PERSONALITY HOTELS LAUNCHES INNOVATIVE ONLINE MARKETING VIDEO

San Francisco, CA – January 7, 2008 Now that boutique hotels are virtually as common as Starbucks, what are they doing to stand out from the crowd? Always on the cutting-edge of the latest hotel marketing trends, Yvonne Lembi-Detert, president and CEO of Personality Hotels, has employed the latest tool to tap into potential customers - creating an online marketing video.

Personality Hotels hired the services of TurnHere, Inc. a leading Internet video company, to produce a broadcast-quality video to tell the story of Personality Hotels and to provide a more authentic online experience. "We're always seeking out fresh and innovative ways to increase our customer base, and creating an online video has been an excellent vehicle to engage, educate, and entertain current and prospective customers," says Lembi-Detert. "In fact, I've had many guests introduce themselves and tell me they feel as if they know me personally from the video."

"TurnHere's work with Personality Hotels really illustrates our goal to capture the essence and story behind each business in an authentic and narrative style," said Morgan Brown, director of marketing, TurnHere, Inc. "Our innovative use of online video has resulted in great feedback from their customers and we look forward to continuing to help the hotels set the pace as a trendsetter in the hospitality industry."

According to TheWiseMarketer.com, streaming video is a "must" marketing tool and one of the top ten marketing trends for 2008. eMarketer.com reported that 123 million Americans watch a video at least monthly, and three-quarters tell a friend about them.

In less than four minutes, potential guests are able to learn about Personality Hotels and get an inside peek into each of the properties, all the while getting to know the president and CEO on a more personal level. Personality Hotels' video can be viewed on the company's homepage at http://www.personalityhotels.com/html/video-preview.html. The video has also been optimized for Google searches and is syndicated on YouTube, as well as numerous video portals across the Web.

From opening San Francisco's first boutique hotel in 1982 to being one of the first hotel owners to start a blog, Yvonne Lembi-Detert is highly regarded as a trendsetter in the very competitive hotel industry. Personality Hotels continues to set the bar in their marketing efforts, which has consistently created an impression on many hoteliers throughout the world. For more information or to schedule an interview with Yvonne, contact Kelly Chamberlin, 415.336.4332, kelly@chamberlinpr.com.

Small Hotels. Big Personalities.
Established in 1982, family-owned Personality Hotels is San Francisco's original boutique hotel company. From a quaint European-style suite to a zenful night's sleep amid sounds of a tropical rain forest, Personality Hotels can oblige. Celebrating the unique personality in all of us, Personality Hotels consists of an eclectic collection of seven San Francisco boutique hotels including the Hotel Diva, Hotel Metropolis, Hotel Union Square, Kensington Park Hotel, York Hotel,

The Maxwell Hotel and the Steinhart Hotel. Located in the center of the action, all Personality Hotels are within walking distance of Union Square shopping, theatres and restaurants. For more information and to book reservations, call 800.553.1900 or visit www.personalityhotels.com.

High-resolution images can be downloaded at www.pictureswithpersonality.com.

About TurnHere, Inc.
TurnHere, Inc. is a leading platform for online video production and provides studio-quality Internet video advertising and Web distribution for companies in a wide range of industries including media, publishing, travel, local and real estate. The company leverages its growing network of more than 3,200 professional filmmakers across more than 50 countries to create affordable Internet videos that deliver emotionally engaging and authentic content to the right audiences. With deep backgrounds in media and video production, TurnHere works with customers on creative treatments to help produce effective venues for building online traffic. Founded in 2005, the company is privately held and based in Emeryville, California.