July 16, 2008

Media Contact:
Kelly Chamberlin
Chamberlin Public Relations
415.336.4332
kelly@chamberlinpr.com

PERSONALITY HOTELS APPOINTS DAYNA ZEITLIN
AS CORPORATE DIRECTOR OF SALES AND MARKETING

San Francisco, CA - July 16, 2008 - Personality Hotels, San Francisco's largest privately-owned boutique hotel operator, has hired Dayna Zeitlin as Corporate Director of Sales and Marketing. In her new position, Zeitlin is in charge of implementing and overseeing successful sales strategies that result in increased exposure and revenue for all seven boutique hotels. She is also responsible for strategizing, implementing and overseeing marketing programs that optimize media exposure.

Zeitlin brings more than 16 years of sales and marketing experience in the hospitality industry to Personality Hotels, with a strong focus on direct sales. Her diversified background includes directing sales efforts for large-scale, full-service properties, while also launching strategic measures to enhance operations, increase revenues and manage operating budgets. Over the course of her extensive career, Zeitlin has overseen the opening and repositioning of several luxury, upscale and mid-scale properties. Zeitlin has held such positions as Area Director of Sales and Marketing for InterContinental Hotel Group and Director of Sales and Marketing for the Omni San Francisco and Hilton San Francisco Financial District.

Zeitlin's involvement in hospitality industry and community-based organizations has allowed her to develop and strengthen strategic alliances with industry influencers. She has received a variety of awards and recognitions, including the Bay Area Business Travel Association's "President's Award for Distinguished Service," Crowne Plaza Hotels and Resorts' "Director of Sales of the Year Runner Up" and the "Greatest RevPar Growth" award.

Zeitlin holds a Bachelor of Arts degree in Mass Communication from the University of Hartford, Connecticut.

Established in 1982 as San Francisco's first boutique hotel company, Personality Hotels is the largest privately-owned boutique hotel operator in The City. From a quaint European-style suite to a zenful night's sleep amid sounds of a tropical rain forest, Personality Hotels can oblige. Celebrating the unique personality in all of us, Personality Hotels consists of an eclectic collection of seven San Francisco boutique properties including SEXY Hotel Diva, GRAND Kensington Park Hotel, AUTHENTIC Hotel Union Square, VIVID Hotel Metropolis, TIMELESS Steinhart Hotel, WHIMSICAL Hotel Vertigo (coming December 2008) and BOLD Hotel Frank (coming early 2009). Located in the center of the action, all Personality Hotels are within walking distance of Union Square shopping, theatres and restaurants. For more information and to book reservations, call 800.553.1900 or visit www.personalityhotels.com.

High-resolution photography is available for download at www.pictureswithpersonality.com.